Headline:
Make your Headline a single strong sentence of the message you want to put out, Keyword enhanced, creative, grammatically correct English, which compels a visitor to click on it.
Body:
City, State or Country (CORPORATE WIRE) Company Name (STOCK). The body of the press is your message to the viewer; expand on the news information in an interesting way. Keep the readers attention, now that you have gained it. Avoid using Jargon, too many adjectives, complex language and long sentences.
Remember to reiterate your most important message and repeat the most important keywords in the first paragraph. The body of your press release should always contain more than one paragraph. Use the second paragraph to affirm credibility. Use quotes by the company President or CEO a person of importance in your company to carry some weight, that the quote is accompanied by information and keywords that have relevance and add value, rather than simply inflate an executive’s ego.
Most companies will not use a third paragraph or bullet style content but private companies continue to use this style. The third paragraph can be used to expand more detail and include more in depth facts. Try using Bullets to:
- Expand detail with facts
- Repeat key points in summary
- Add Keyword to make the press more search engine popular
- Link websites and URL’s
- Cover broader areas of the subject matter, quickly and concisely
The final paragraph of the body should always re-affirm and summarize the key points of your press release, but not repeat what has already been stated. You can include product availability, trademark acknowledgment, and finally a call to action such as 'For more information' or 'for a demonstration' please contact: accompanied by your organizations contact details.
About Your Company:
This should be short description of your company and products and services. It should mention what sectors you focus on and what the company does and for more info what website should the viewer visit.
Disclaimer:
This is an important section especially for publicly traded companies to disclose and mention any rules, regulations and SEC laws they abide with in publishing a forward looking statement. If the company is a 1934 act company or 1933 act company.
Contact Information:
Contact Name and Title
Investor Relations Firm
Corporation Name
Address
Postal Code
Country
Telephone Number
Fax Number
http://www.your-companies-web-address.com
Include a safe harbor statement, if applicable.
Your entire press release should be less than 2 pages of A4 and less than 600 words, 3000 characters.
Add these to denote the end of your Press release. ###